|PFI Monitor Advertising|
A valuable resource for the pet food industry, PFI Monitor is the official publication of the Pet Food Institute. The magazine is published twice-yearly. With hundreds of industry suppliers and representatives of all the major pet food manufacturers reading and receiving PFI Monitor, advertisers are assured that their information about their product or service is reaching the key stakeholders of the industry. The issues' editorial content cover the dynamic challenges faced by the industry, as well as the strategies and steps being taken to adapt to these changes.
The Pet Food Institute (PFI) represents the companies that produce 98 percent of the cat and dog food in the United States. In 2012 domestic sales of pet food totaled $20 billion, and U.S. pet food companies exported an additional $1.4 billion in products. PFI has served as the voice of U.S. pet food manufacturers since 1958.
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