Greater public awareness of the importance of nutrition and food safety for human health has led to increased attention paid to the nutritional needs of pets. This focus on the pet food industry has created a need for one clear and unified voice to represent the industry in such public arenas as the U.S. Congress, state legislatures, regulatory agencies, foreign markets and governments, related industries and the media. PFI is the voice of pet food makers and many of their ingredient suppliers in the public sphere.
PFI is dedicated to promoting knowledge of the nutritional soundness of commercially prepared pet foods. PFI's public affairs initiatives deliver a consistent industry message and image throughout its diversified programs. Public affairs activities embrace all PFI programs: public education, media relations, industry outreach, legislative initiatives, export promotions, trade issues, regulation, and nutrition.