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News & Press: Industry News

Grain-Free Pet Food Trend a Hoax?

Tuesday, June 03, 2014  
Posted by: Emily Becker
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The Huffington Post

Today I started thinking about the grain-free pet food trend that is currently in vogue. First, I wondered how this craze evolved. I know it definitely did not originate in the professional veterinary community. I speculate that this movement was triggered in part by a pet food company's advertising campaign to generate a buzz around their unique pet food. I also suspect this pet food fad may be tied to the 2007 pet food contamination of wheat gluten with melamine, an industrial chemical used to make plastic. This tragic situation caused thousands of pets to become ill and many died of kidney failure. I believe pet food buyers felt betrayed by the big food companies and were actively looking for alternative diets…

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