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News & Press: Industry News

Non-GMO category may need to tell its story better

Thursday, June 05, 2014  
Posted by: Emily Becker
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Meat & Poultry

BELLEVUE, Wash. — Sales of food and beverage products with non-bioengineered ingredients might be increasing, but companies promoting them could explain the category better. Consumers may wish to know why they are buying the products and how they can be sure the products are free of bioengineered ingredients, also called genetically modified organisms, according to The Hartman Group, which is based in Bellevue and provides consultation on consumer trends and culture…

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