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US petfood manufacturers see potential in Italy

Thursday, July 17, 2014  
Posted by: Emily Becker
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http://www.allaboutfeed.net/Process-Management/Petfood/2014/7/US-petfood-manufacturers-see-potential-in-Italy-1561874W/

All About Feed

Despite the economic crisis in Italy the demand for petfood continues to grow offering lucrative opportunities for US petfood manufacturer. Leading factors for this growth include the increased importance of pets in Italian families and better marketing via large-scale outlets and specialised stores. According to the National Association of Manufacturers for Food and Care of Companion Animals (ASSALCO), roughly half of all Italian households include either a dog or cat…

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