PFI Releases MAP Market Tracker Tool

WASHINGTON, D.C. (October 12, 2022) – The Pet Food Institute (PFI), whose members make the vast majority of dog and cat food and treats in the United States, has released a market tracker tool to assist the pet food industry in assessing international export opportunities.  

The tool, released in partnership with the U.S. Department of Agriculture (USDA), provides users with relevant information about most of the countries that PFI is active in with the Market Access Program (MAP) that is funded by the USDA. MAP is a USDA grant program that helps promote U.S. agricultural commodities and products worldwide that PFI has participated in since 1998. At that time, there were 8 markets in PFI’s MAP program, and today 17 countries are represented. MAP is credited with approximately a 14% increase in revenue and for every $1 invested in the program, $24.50 is generated in exports. 

The market tracker provides country-specific information for assessing, comparing, and prioritizing international export opportunities including distilling large amount of data into actionable intelligence and providing compelling overviews, trends, forecasts, and market drivers.  

“The market tracker tool is a well-rounded solution that consolidates key data, insights, and analysis alongside of official trade data to deliver a concise review of markets, key products sectors/sub-sectors, and help to deliver a better understanding of market strengths, weaknesses, and opportunities,” said Nat Davies, PFI Vice President of Business Operations and Programs. “I encourage companies in the pet food industry to use it.” 

The market tracker can be accessed on PFI’s website at 

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