A pet food label is full of information, including a full ingredient list. This is required by the U.S. Food and Drug Administration (FDA). Each ingredient:
Each ingredient is listed on a pet food label in descending order based on weight and using the required technical definition. As a result, pet food labels aren’t always consumer-friendly. We believe it’s critical for pet food makers, the FDA and state regulators to help make pet food labels easier for pet lovers to understand. FDA recognizes this as well. We’re developing ideas that will make pet food labels more user-friendly and informative.
Click here to download our infographic that helps explain what’s in a label.