Welcome to the New Pet Food Institute Website Posted on May 8, 2016 Welcome to the refreshed and redesigned PFI website and to our new blog, The Whole Bowl! With a modern look and easy-to-navigate layout, our new site is here to help you learn more about pet food safety, nutrition and ingredients. In The Whole Bowl, we will go beyond the headlines to provide additional insight and commentary on the critical issues related to pet food. To help kick things off, we want to answer some questions you may have: So what led to this new website? As the voice of U.S. pet food makers, PFI recognizes that our member companies bear an incredible responsibility to provide safe and nutritious food for your dog or cat. We are here to help educate and inform pet lovers about nutrition-driven, carefully crafted pet food recipes, the ingredients that go into them and the important safety steps to help keep your pet happy and healthy. The new www.petfoodinstitute.org is designed to be a resource for you and other pet lovers. Who exactly is PFI? The Pet Food Institute, or PFI, is comprised of member companies who make 98% of U.S. dog and cat food in the U.S. We also have associate members who provide related services that help pet food makers, such as ingredient providers or packaging services. Since 1958, we have worked to provide factual information about pet food safety, nutrition, and health to pet lovers, and advocated for a transparent, science-based regulatory environment for our members. We are located in Washington, DC. Click here to learn more about PFI. What’s next? We will use this website to offer new content and information about pet food on an ongoing basis. Make sure to come back to learn more! In addition, keep an eye out for us on Twitter at @USPetFood. Finally, make sure to check The Whole Bowl for additional perspective and commentary. We are excited to provide this resource for pet lovers and help you learn more about pet food. Welcome!