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Artificial Flavors, Colors & Preservatives

The Pet Food Institute (PFI) and our member companies, who make 98 percent of U.S. pet foods and treats, recognize that pet lovers expect a variety of options when selecting food for their cat or dog. Regardless of the type of food, we support an evidence- and science-based understanding of nutrition and safety to promote a pet’s long and healthy life.

Consumers can be assured that all pet food ingredients are strictly regulated. Before any ingredient can be used in a pet food recipe, it must be defined by regulatory bodies, be recognized by experts as safe for its intended use or have approval as a food additive by the U.S. Food & Drug Administration. Every ingredient in a pet food recipe serves a purpose, such as to support providing complete and balanced nutrition or enhance appearance or palatability.

When choosing food for their cat or dog, some important first steps for pet owners are to look for a complete and balanced recipe to ensure the food provides the proper nutrition for their pet’s life stage and consult with a trusted veterinarian for any questions on pet well-being.