In order to provide complete and balanced nutrition these recipes are often complex, each ingredient, other than those considered common and usual (e.g., salmon, rice, potato), is defined and accepted by the U.S. Food and Drug Administration (FDA) or by the Association of American Feed Control Officials (AAFCO). Each ingredient is listed on a pet food label in descending order based on weight and using the required technical definition. As a result, pet food labels aren’t always consumer-friendly.

We believe it’s critical for us and FDA and state regulators to help make pet food labels easier for pet lovers to understand. FDA recognizes this as well. We’re developing ideas that will make pet food labels more user-friendly and informative.

Click here to download our infographic that helps explain what’s in a label.

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For more information on PFI’s efforts to help you make more informed decisions regarding the best food for your dog or cat, click here.